Privacy Policy

1. Introduction

Amethyst Aesthetics Beauty ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or enquire about our Endolift Laser Training program.

By using this website or providing us with your personal information, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Submit an enquiry form
• Contact us via phone, email, or WhatsApp
• Book a training session
• Subscribe to our communications

This information may include:

• Full name
• Email address
• Phone number
• Clinic name and address
• Professional qualifications (e.g., Advanced Dermal Filler certification)
• Preferred training dates and delivery options
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on pages
• Referring website
• Click and interaction data

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. We use:

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors interact with our website
• Marketing Cookies (Meta Pixel): Track conversions and optimize advertising campaigns on Facebook and Instagram

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide training services: Process enquiries, schedule training sessions, and deliver educational content
• To communicate with you: Send confirmations, updates, training materials, and respond to enquiries
• To verify qualifications: Ensure trainees meet prerequisite requirements (Advanced Dermal Filler certification)
• To improve our services: Analyze website usage and customer feedback to enhance our training program
• To send marketing communications: With your consent, send information about training dates, special offers, and industry updates
• To comply with legal obligations: Maintain records as required by CPD accreditation and insurance requirements
• To track conversions and optimize advertising: Measure the effectiveness of our marketing campaigns via Meta Pixel

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

• Service Providers: Third-party vendors who perform services on our behalf, including:
  • GoHighLevel (CRM and customer management)
  • Meta Platforms (Facebook/Instagram advertising)
  • Email service providers
  • Payment processors (when applicable)
• CPD Accreditation Bodies: Share completion records with CPD certification organizations as required
• Insurance Providers: If you request verification of training for insurance purposes
• Legal Requirements: When required by law, court order, or to protect our legal rights

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure SSL encryption for data transmission
• Access controls and authentication requirements
• Regular security assessments and updates
• Secure data storage with trusted service providers

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Training records: Maintained for at least 7 years to comply with CPD and insurance requirements
• Marketing data: Retained until you opt out or request deletion
• Financial records: Maintained as required by UK tax law (typically 6 years)
• Website analytics: Anonymized data may be retained indefinitely for statistical purposes

7. Your Rights (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal information (subject to legal obligations)
• Right to Restrict Processing: Request that we limit how we use your information
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing of your information for marketing purposes
• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent to process your data

To exercise any of these rights, please contact us at:

8. Third-Party Links

Our website may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

9. International Data Transfers

Some of our service providers (e.g., Meta Platforms) may process data outside the UK and European Economic Area (EEA). When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the UK Information Commissioner's Office
• Adequacy decisions recognizing equivalent data protection standards
• Other legally recognized transfer mechanisms

10. Children's Privacy

Our services are intended for professional practitioners aged 18 and over. We do not knowingly collect personal information from individuals under 18. If we become aware that we have collected information from a child, we will take steps to delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on this page with a revised "Last updated" date
• Sending an email notification (if we have your email address)

Your continued use of our website after changes become effective constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us: